It is still a challenge for many lawyers to make targeted advertising for themselves. Large law firms dominate more and more the market and also the usual channels of advertising. Since there are various legal restrictions on the type and form of advertising for lawyers, the drumming lawyer should * all the more planned and structured approach to the matter, so: first planning the advertising budget, then work out strategy and finally monitor the success. One form of legal and effective advertising for lawyers is marketing on their own homepage. For this to be effective, it must be found on the internet. Ergo: search engine optimization for lawyers is the means of choice. Ascending trend. Read here which SEO measures are recommended for lawyers and which SEO factors are currently of particular importance.

A lawyer may make advertising for himself insofar as it is factual and appropriate. He or she may not emphasize one’s own person or advertise things that have nothing to do with one’s own professional qualification. Thus, the so-called “shock advertising” forbids itself as well as the advertising with erotic content, as in the recent past, the example of a special representative of his guild showed. Attorney Marketing Network can help do SEO on your law firm’s website.

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